Rejina Pyo is a London based fashion brand offering an effortless wardrobe that blends timeless elegance with a modern, playful spirit. Founded by the eponymous Korean designer in 2014, Rejina Pyo balances Korean and British sensibilities through sculptural silhouettes, unexpected details and an intuitive and artful use of colour. The brand’s designs are deeply rooted in art and culture, with a strong focus on quality craftsmanship and responsible practices. Each piece tells a story, designed to empower the modern woman to feel confident, expressive and effortlessly herself. 

Founder and creative director Rejina Pyo was born in Seoul, where she lived before relocating to London in 2008. After graduating from the MA Fashion Design programme at Central Saint Martins, Rejina was honoured with the prestigious Han Nefkens Award, paving the way for the launch of her namesake brand. 

A designer and painter, Rejina draws inspiration from a rich tapestry of art forms and the women around her - each with their own stories and perspectives - to craft extraordinary collections designed for everyday living. Rejina has gained international recognition for her work as a designer and artist. Her creations have been showcased in high-profile exhibitions around the world, and she has been recognised with numerous accolades, including the Samsung Fashion Design Fund and the British Fashion Award for Emerging Talent. With a multifaceted creative vision, her work continues to celebrate the intersection of fashion, food, art, and culture.